You are great at the work and charging too little for it. We help coaches raise their prices and win clients who value your work, with a clear method, not pushy sales.
It starts with a free call. We look at what your work is really worth, and how ready you are to charge more. You leave knowing where you stand.
The quiet questions
“I am fully booked and still broke. How?”
“Everyone says raise your rates. Nobody says how.”
“Am I charging too little?”
“Shouldn't good work just speak for itself?”
“If I raise my price, will the good ones leave?”
“I am not going to turn into a pushy bro-marketer.”
“I discount before they even ask. Why?”
“What if they say I am too expensive?”
You are not bad with money. You are good with people. Those are not the same skill. The price is just a number you have not set right yet.
The reframe
Here is the part most pricing advice skips. When you are paid what you are worth, something changes in the work itself.
Most coaches grow the hard way.
of coaches expect to earn more next year. 60% plan to get there with more clients and 51% with more sessions. Only 37% plan to raise the price.
More clients and longer hours have a ceiling. Your price does not.
Source: 2025 ICF Global Coaching Study, 10,035 responses, research by PwC
You finally charge a price that matches the value you bring.
You stop cutting corners to justify a low fee. Each client gets your best.
Fewer, better clients. More focus. Your craft gets sharper.
Better outcomes make the higher price obvious. The loop turns again.
Better pay is not the prize. It is the thing that starts the loop. And the loop only starts when you are paid what you are worth.
Price Potential Check
Five honest questions. No email needed. You get a straight read on what is keeping your price low.
The Price Potential Analysis
We look at who you help and what really changes for them. Not your hours. The outcome.
Raising your price is not one decision. We look at what actually decides it: your value, your buyers, your own readiness, how you would explain it. You see where you are strong, and where you are not.
You leave knowing whether you can raise now, and exactly what to strengthen first if not. A clear path, not a guess.
Worst case: you learn you are not ready to raise yet, and exactly what to fix first.
Best case: you are more ready than you thought, and you leave with a clear path to do it.
No funnels. No scripts. No hacks. Just an honest read on your pricing.
Honest fit
We would rather tell you the truth than win you as a client. If it is not a fit, we will say so on the call.
The Price Potential Analysis is a free call. You leave knowing how ready you are to raise, and what to do next.
Why I do this
The world keeps getting more uncertain, and it will not slow down. So more and more people are looking for orientation, and for help to live a life that is truly their own. That is why coaching is one of the fastest growing fields there is.
But here is the problem. So many coaches are genuinely good and still earn too little. And when the work does not pay, even the most passionate people slowly lose heart. Sooner or later they stop, or they keep going without their whole heart in it.
I do not want that to happen. So I help coaches, the ones who hate the selling part most of all, raise their prices and win better clients.
Who you would be talking to
I am Martin. I have built and run my own business for years, and I raised my own prices on high-trust, one-to-one work. So this is not theory for me. I know the sweat of saying a higher number out loud, and what waits on the other side of it.
My work is customer research. I have spent years finding out why people really buy, and what they will pay for. Before that I spent 13 years across innovation teams at Deutsche Telekom, but that is just background. What matters for your price is the research.
These days I focus on one thing. Helping good coaches who hate selling charge what they are worth. Not by changing who you are. By showing you what your work is really worth, and a price you can stand behind.
Why this is different
Most pricing advice is a number and a script. The number never sticks, because three things underneath it never changed. We change all three.
We work out what your clients truly value, and how they measure success. Get that, and you can price the result you create. Miss it, and you are stuck pricing your hours like everyone else.
A higher number only holds if you believe it. We do the identity and mindset work so raising your price feels right, not like you are getting away with something.
We systemize what you already do well, so the higher price is earned again and again. Better pay should buy better, steadier work. Not a one-off.
Behind all of it is a simple discipline. I have built financial models for companies and priced real work for years. Your price gets the same rigor.
Working with me
A clear system underneath, and the confidence to actually use it. Here is what changes.
You will know exactly how ready you are to raise, and what to strengthen first. No more guessing at your number.
You will name a higher number and believe it is right. For you, and for the clients who happily pay it.
Talking about your price stops being something you brace for or apologize for. It becomes a simple, honest part of the conversation.
No pressure, no scripts, no becoming someone you are not. Just your value, made clear.
Not a one-time bump. A way to keep raising as you grow, each increase earned by the last.
What I believe
If these land for you, we will get along. If they do not, no hard feelings. That is the whole point of saying them out loud.
A low price quietly says you are unsure. A fair one says you will show up fully. Then it holds you to it.
Free advice rarely gets used. People follow through once they have something at stake. So any price beats free.
Charge little and your days fill with people at the very start. Charge well and you attract people with real problems worth solving.
It is not talking anyone into anything. It is finding the people you can truly help, who want to work with you, and saying yes to each other.
You create value when a client moves closer to who they want to be, sees it happen, and knows you helped. We price that progress, not your hours.
Charging well is not the opposite of caring. It is what lets you keep caring, at full strength, for years.
What actually happened
Names are left out on purpose. Some of this work is with companies that are still early, and none of it comes with a revenue claim, because none would be honest yet.
A founder team, three weeks without contacting a customer
They told themselves the website was not ready. It was not really about the website.
One reframe in one session. The next week they contacted about thirty people, a third answered, and twelve real conversations happened. It was the first market data they ever had.
The same team, pitching into silence
Twelve good conversations and nobody signed up. They could not see why.
The missing piece was that nobody was ever asked for anything. They turned that into their own rule: a first conversation succeeds when the other person asks us, not when we tell them.
A founder sitting on a pile of leads
We were reviewing his lead tooling. The tooling was fine.
One question changed the session: whose job is it to turn these leads into customers? His answer was nobody. That was the real blocker, and he said so himself.
A team measuring nothing
They worked hard and could not say where the effort went.
We built a short daily sheet. The first measured week showed one contact was costing ninety minutes. That number decided what they fixed next.
In their words
“He got us to stop polishing the product and start talking to customers. That shift changed everything.”
“You made me realise I was blocking the clients I was trying to attract.”
“He flipped how we saw our biggest weakness and made it our angle.”
“I had four different descriptions of what I do in four places. He made me pick one.”
“I went from never really asking for the sale to building the moment of decision into every conversation.”
“Stop being a lightbulb, be a laser. That one stuck.”
How I think
People who hate selling often have a good instinct underneath it. They do not want to push. But if there is a river with crocodiles in it and you have the only boat, not offering the ride is the thing that harms people. Not offering it is the failure.
Most people who need you are not choosing between you and someone else. They are choosing between doing something and continuing to look away. That is what your message has to beat.
Decide what good enough looks like, then go and sell it. The alternative is polishing something nobody has agreed to buy, which always feels like progress and usually is not.
One thing worth saying plainly. The engagement above was with founders, not coaches. Coach pricing is where I focus now, and it is newer. If you want to know whether I can help you specifically, the call is free and I will tell you straight.
If we work together
Most people want to know this before they book anything, so here it is without the mystery.
We look at your pricing and where you stand. You leave with a clear read whether or not we ever work together. Nothing is sold on that call.
Not a course and not a fixed programme with an end date. We work on what your price should be, what your offer has to become to hold it, and how you say it out loud. Month by month, on your real situation.
Often it is the number itself, sometimes it is what you are willing to say to a prospect. The full change takes longer. Six to twelve months is normal, because the offer and the way you sell it have to catch up with the price.
Monthly means monthly. If it is not paying for itself, ending it should be easy, so it is.
The price comes up on the call, once we both know whether it makes sense. I am not going to put a number in front of you before I know what your situation is.
Honest answers
Often it looks that way. But more clients at the wrong price just means more underpaid work. Raising the price on the clients you already attract is the faster, calmer change. We start there.
One free call. We look at what your work is really worth and how ready you are to charge more. You leave knowing where you stand, and exactly what to do next.
Pick a time that suits you